Weekly Reflection MKT 250

This week was one of the most useful in terms of the analysis of the data. In earlier lessons, I learned about Google Analytics and how to link it to my website. I researched some of the features in those lessons, but this week I was able to learn more about the tools. I will apply what we learned in my website to know the statistics about the behavior of people who visited my website, the numbers of visits per day, the devices used, the average time spent on my website, etc. That information will help me to improve the strategies to keep and attract customers. Another tool that I discovered this week thanks to the assignments was the website that scores our page. I got a low score but helped me to realize that my website needs some improvements. That website is helpful and easy to use because it gives me the problems found, how to solve it, and the impact of a change in that area.

This week I learned about the importance of social media to increase the traffic on my website and make my business more visible on the Internet. I thought that a website and Google ads would be enough to catch the attention of possible customers. However, using social media accounts I can target more markets and redirect those visits, likes, and shares to my website. I selected a couple of social media that would benefit my business: Facebook, YouTube, and Twitter. Using these platforms, I will be able to posts information, images, and videos related to the legal service I offer. The readings provided for this week helped me to know some strategies and tips to use when creating social media content. I will make sure to use appropriate and attractive images and videos according to the preferences of my market. In addition, these posts will be followed by the link of my website and hashtags related to the industry.