Week 1




This week was the first case discussion and was really helpful because I understood the real meaning of an online business. Before this week, I thought that it was only needed to decide what product or service to offer and design a web page to offer it. During these days, I learned that there are specific business models to be applied on the web. I always see ads on websites but never thought that would be also a part of a business model.

Another learning was how to use a tool of Google Adword. The Keyword Planner helps us to know the online competition of an industry and the number of clicks and search over a period. That information is useful to decide the product to sell and the business model we will apply. In the upcoming weeks I will apply these learning to decide which business I will start this semester .

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