Week 10



The beginning of this week was stressful because I had to understand ROI and install the conversion tracking code on my website. Learning about formulas and calculations to get the real investment made in each ad as well as its benefit is not as hard as the process to connect my website to Google ads by using Google Tag Manager. The instructions were general, and I had to watch many YouTube videos with explanations of how to link that in WordPress that is the website builder I´m using. I was able to connect all the needed tools with the help of the tutorials and google chrome extensions to check if there were tags on my website. In addition, we had a briefcase analysis of keywords, ads, and their importance in term of numbers like clicks, impressions, CPC, etc. That activity helped to understand the importance of those kinds of analysis and how choosing keywords can damage or benefit our campaign. Based on these activities I will re-think my strategy.

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