Week 9


This week the first assignment was to learn about a tool to measure the ads created for a campaign. I did not know Google Ads had this tool to helps us to know if our ads are creating the desired impact in our target market. I learned the factors that influence the scored given to my ad, and there are even ideas to improve our existing ads. One tip that I will apply on my ad is to include at least one keyword to be easier to be found by potential customers. My ad will have more opportunities to be shown first by including a keyword on the headed because it will match the searches. Another insight from this week was linking Google Analytics to my website. I watched a video that explains clearly how to do it, the benefits of this tool, and how to select a strategy based on the results.

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